Why You Need Online Business Startup Hacks #OBSHacks 101

Online Business Startup Hacks (OBSHacks) is a podcast I made for budding online shopping entrepreneurs. With nearly 10 years’ experience creating ecommerce platforms, I have made all the mistakes and learnt all the hard lessons. This is a platform to share my experience and lessons learnt with you in the form of insightful hacks and ideas about doing business online. On this episode, I layout what I hope to achieve with this podcast and why I felt that it is important to create a platform like this for South African online entrepreneurs.


ADEWALE: What I hope to get from this podcast is to be able to help and impact the lives of people who are just starting online businesses, specifically in South Africa. Welcome to Online Business Start-Up Hacks, OBS Hacks for short. My name is Adewale Adejumo. I am an Online Entrepreneur, an eCommerce Speaker and a digital growth consultant

Intro Music

ADEWALE: So, nine years ago when I started my first business, I was still a student at UKZN. I was doing my Masters in Plant Pathology, but more Genetics, and at that point I knew very little about how to market a company online. I’d read a few articles and I had done my reading – but I still knew very very little – and at that point because I was just starting out (I was a start-up) and a start-up is literally just a bunch of people in a room, okay, and at that point it was just me: Myself in a room and I needed to know:

- How to market my product online

- How to grasp SEO

- I needed to grasp marketing itself before I moved on to learn more about digital marketing

- I needed to learn about social media marketing

- I needed to learn about content marketing and even creating content

- Copywriting (there were so many things)

- Graphic Design even

- I needed to learn all these things in order for me to be able to launch and run my own online business.

So as you can imagine, I made a lot of mistakes when I first started. However, I enrolled myself into into a post-grad diploma for Finance, Banking, Investment and Marketing, which was very, very important for me to be able to apply to growing my business. This was back in 2012 and over the years I have made mistakes, I’ve grown and I’ve learnt from my mistakes and failures to help me build and grow some pretty successful eCommerce websites. Recently I created a platform along with my partner called Dropstore, where we are actually helping a lot of people who want to get their products online but don’t want to go through the trouble of creating online websites to market their products by connecting those people to online retailers who already have the skills and the knowledge on how to market online websites.

So it is a drop shipping site that connects suppliers to retailers, okay. It’s a B2B dropshipping website and it’s called Dropstore, alright. So, back too what I was saying. So, because of a lot of the mistakes I made and because I really genuinely want to help a lot of people and help them be successful in their online businesses. That is the reason why I and a few friends got together and we decided that we’re going to be making this podcast called “Online Business Start-Up Hacks” where I gather some of my experiences and I share tips and I share hacks to anyone who is listening basically, on how to grow their businesses online and tips – just tips – and what I hope to get from this podcast is to be able to help and impact the lives of people starting online businesses, specifically in South Africa. However, these same things can be applied in any country all over the world but I’m focusing mainly on the South African market because of the lessons that I have learnt and yah – I just want to share with everyone.

So guys, please enjoy my podcast, its called Online Business start-Up Hacks, its going to be shortened too OBS Hacks and I hope you enjoy and learn and you are able to take some of this knowledge with you and grow.

Outro Music

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